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SEM: Pay Per Click Campaign Setup & Maintenance Print

Pay per click campaign setup is just the beginning of what what we can do to help you gain qualified traffic. Our main focus is to test for the best converting keywords, ads, and finally... The Landing Page. For the landing page we use multivariable testing of headline, sub-headline, images, bullet points, openings, closing and call to action and any other vital sections of the page.
It is required to first have a keyword list developed prior to starting a PPC campaign.

SEOCoach will partner with you to identify market trends and potential opportunities.

We will optimize revenue generation from your marketing campaigns:

  • We will create targeted campaigns for pinpoint market segments.
  • Optimization of campaigns with technology such as analytics tools and multivariate tools for maximum intelligence and results.
  • Learn from analysis and adjust campaign in accordance with market analysis. 
  • You will also receive detailed campaign reports periodically, to identify user response and conversion rates.
  • Continually analyze data, and fine tune the marketing messages, promotions and other components of your campaign, we will sharpen you saw in other words. 

Because of their immense popularity we prefer to use GOOGLE for Paid Search when implementing analysis and or multivariate testing but can provide services for both YAHOO and MSN in parallel for fastest maximum results.

Here is a list of the service we will provide...

    • Keyword Group Setup

    • Dynamic Keyword Insertion Setup for both ad and landing page

    • Multiple Ad Creation for Ad Testing For Each Keyword Phrase
       
    • 2 Hour Private One on One Consulting

    • Analytics Code Setup and Reporting for you Landing and Conversion pages

    By having multiple ads running and grouping of your keywords into relevant groups we will be able to quickly determine best converting (SALES and LEADS) keywords to focus on.

    We will continually improve ads for CTR, track conversions and disable non converting keywords and ads as needed. Constant improvement of landing page using multivariable testing is also included. By tracking and managing your campaign we will identify the best converting ads, anding page combo and keywords which will save you ad money.

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SEO SEM DEFINED

The TERMS, SEO, SERP and SEM are loosely thrown about this site, in case your not aware, here are definitions as we define them.

SEO : Search Engine Optimization - The configuration of content using targeted keywords as well as implementing linking, social networking, content development strategies for highest placement in SERPs (Search Engine Results Pages) without paying per click.

SEM : Search Engine Marketing - Is the process of using Pay Per Click to target specific viewer to visit your site and have them act to your call of action (Newsletter, List Sign up, Purchase, Paid Subscription, any sort of sale) Both SEO and SEM can be refined using Analytics as well as multivariate testing.

SERP : Search Engine Results Pages - The first few resulting pages for a keyword search is typically regards as the SERPs, there are the most relevant results.

Multivariate Testing : The testing of multiple web page elements (graphic, call to action, header, colors, content etc.)  to identify best converting element.

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