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SEO & Marketing Services Overview Print

We offer a comprehensive selection of SEO & Online marketing services

Our specialty is Search Engine Optimization, however we know that when you're interested in SEO, what you're really asking for is traffic that converts into sales that improve your bottom line.  

That’s why we work with you to create a highly optimized search marketing program that reinforces your other marketing efforts. We also provide further services to ensure that your newly discovered traffic converts into sales or leads.

 

While we list various services below, we offer many other skill-sets and services that pertain to a particular client's marketing needs.  

Contact us for a free consultation to discuss your own unique case and we'll provide you with a proposal outlining exactly how we can help you in your particular situation.

SEO - Search Engine Optimization

As an SEO professional, I will help you improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases and terms most popularly searched by your target market and audience. We utilize a succession of on-page optimization methods and off-page strategies and tactics to build your site's reputation and earn the search engines confidence by way of high rankings.

Social Networking & Branding

The tool for infiltrating today's online market does not lie in marketing messaging, banner ads, or press releases. These days you cannot get ahead by spreading buzz. You have to be the buzz.

As your social networker, I will work with you on a comprehensive branding strategy that gets your story told in all the right places, including social networks like MySpace, Squidoo & FaceBook, and in the blogosphere including its Bookmarking sites like Digg and Del.icio.us, and in social media content outlets like YouTube.

We are partnered with a media development  firm that can provide on and off line video production as well.

Pay Per Click Management and Optimization

Sometimes your website requires instantaneous traffic and instant profitability. Though many turn to Pay Per Click (PPC) marketing for this, few realize its potential and profits. As your PPC expert, I will work with you to create a campaign optimized for your best converting keywords at the lowest cost, and work with your team to develop targeted landing pages.

Unlike many firms that simply "manage" your campaign over time, we continually optimize it to improve your return on investment (ROI) and to consistently drive targeted traffic to your website that results in a loyal customer base.

Page Conversion Optimization

As your Search engine marketing (SEM) conversion expert I employ the art and science of Multivariate Taguchi Testing. I will systematically test and analyze the winning version of your website to deliver you higher gains in your conversions while increasing your ROI. This isn't an overnight fix, it’s a steady improvement climb over time. And, with our testing methodology, we can increase your conversion rates by as much as 300% and which is our main focus.

Graphic Design Services

Whether you need your website designed or re-design, or if you need collateral, logos, letterhead, or other design elements, I use designers that will tirelessly work to deliver your vision. My designers who specialize in online graphics and website design, as well as brand identity, are experts who specialize in print media graphics and overall brand design.

Web Programming

Inevitably, outstanding online marketing requires innovative and dynamic coding to make it possible. In the case that you do not have in-house programming staff, my programmers can handle your back-end requirements so that coding issues won't interfere with a winning marketing strategy.

 

SEO SEM DEFINED

The TERMS, SEO, SERP and SEM are loosely thrown about this site, in case your not aware, here are definitions as we define them.

SEO : Search Engine Optimization - The configuration of content using targeted keywords as well as implementing linking, social networking, content development strategies for highest placement in SERPs (Search Engine Results Pages) without paying per click.

SEM : Search Engine Marketing
- Is the process of using Pay Per Click to target specific viewer to visit your site and have them act to your call of action (Newsletter, List Sign up, Purchase, Paid Subscription, any sort of sale) Both SEO and SEM can be refined using Analytics as well as multivariate testing.

SERP : Search Engine Results Pages - The first few resulting pages for a keyword search is typically regards as the SERPs, there are the most relevant results.

Multivariate Testing
: The testing of multiple web page elements (graphic, call to action, header, colors, content etc.)  to identify best converting element.

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