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SEO: Competition Intelligence Reports Print

Search Engines typically leave a pattern that can help to decipher how to secure a top 10 ranking for a particular keyword. There are numerous values that must be examined and we develop a competitor report that defines all the variables that can affect your rankings.

We will provide a point by point report on each of the top 10 competitor for a chosen keyword. It is the general consensus that keyword targeting should be specific and that broad keywords will bring the weakest result.

An example would be if a user is searching for an "mp3 player" (broad search) as compared to "2GB Ipod Nano U2 Limited Edition", the latter has a higher likelihood of converting into a sale because it's a precise search phrase.

Your existing competitors have already gone to great lengths to develop keywords list and use Pay Per Click campaigns that reveal the best converting traffic. We can get you their keywords for both Pay Per Click (Google) and Organic ranking.

The following is a list of what you can expect to find in our report...

  1. Pay Per Click Campaign Keywords (The source of their successful campaign)
  2. Pay Per Click Campaign Ads for each keyword
  3. Competitors on page keyword density report
  4. Meta tag relevancy
  5. Meta description relevancy
  6. Title relevancy
  7. Keyword prominence
  8. Pay Per Click Campaign Keyword Expense Estimate
  9. LIMITED TIME SPECIAL: 1 month tracking of PPC, this will footprint the keyword to identify frequency, ranking, competitiveness, change of ad campaigns.

We provide this data  for a starting fee of $497 for 5 core keywords and $97 for each additional keyword to be researched.

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SEO SEM DEFINED

The TERMS, SEO, SERP and SEM are loosely thrown about this site, in case your not aware, here are definitions as we define them.

SEO : Search Engine Optimization - The configuration of content using targeted keywords as well as implementing linking, social networking, content development strategies for highest placement in SERPs (Search Engine Results Pages) without paying per click.

SEM : Search Engine Marketing
- Is the process of using Pay Per Click to target specific viewer to visit your site and have them act to your call of action (Newsletter, List Sign up, Purchase, Paid Subscription, any sort of sale) Both SEO and SEM can be refined using Analytics as well as multivariate testing.

SERP : Search Engine Results Pages - The first few resulting pages for a keyword search is typically regards as the SERPs, there are the most relevant results.

Multivariate Testing
: The testing of multiple web page elements (graphic, call to action, header, colors, content etc.)  to identify best converting element.

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