Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is a complex, ever changing process thanks to the Search Engines constant commitment to the improvement of user experience and updates to algorithms.

Search engines are constantly changing their algorithms, shuffling their indexes, merging results and reevaluating content. The only consistent thing about marketing your website is that what works really well today may not work well tomorrow.

This is why you need an experienced search marketing professional who keeps two fingers on the pulse of the 3 major search engines. When Google decides to shift, we are on top of it. If Yahoo! changes your results on the first page, we’ll work to get those rankings back to the first page.

Working with search engines is a long-term, high maintenance relationship and we're dedicated to managing that relationship so you don’t have to, and as an investment you will feel great about.

So How Exactly Does SEO Work?

If this was a game show, this would be the million dollar question. And we can guarantee you that for every person you ask, you’ll get a different answer. That’s because search engine marketing is similar to a creative endeavor such as: painting, carpentry, etc. SEO is an art.

If you ask five people to paint a scene by the lake, you’ll get five unique versions each with different colors. Ask ten people to craft you a chair and you’ll get ten distinct pieces each with its own style.

Because the search engines change their ranking algorithms (the mathematical equations they used to analyze a website’s reputation and rank value) so often, and they each use widely varying criteria, there are literally hundreds of ways to promote your site to the first SERP (search engine results page).

However, there are certain universal guidelines regarding what central principles and elements that are vital to your search marketing success. There are also very clear rules against certain practices that attempt to cheat or trick search engines.

Here are Some Fundamental Principles for a Successful SEO Strategy

1. Content

Content is king, it will always be your key to top rankings. Without it, any rankings achieved will be short-lived. For content to help your rankings, however, you need lots of it and it has to be updated regularly to keep the search engines interested in your site. Most importantly, each page of content must target a specific keyword phrase derived from keyword research for your target market.

If your site possesses content that is poorly written or duplicate and a human visitor would not find it useful and informative, the search engines will figure it out and demote your site. They may possibly even blacklist (delist) you and prevent you from showing up in their results at all.

We can develop well-written, keyword specific content for your site that is updated consistently and monitored for ranking value.

Your business will enjoy the added benefit of an ever-growing resource library of information that your site visitors will enjoy and which will also help with your conversions.

2. Linking

Specifically, one-way links from respected and authoritative high PR (page rank) sites in your niche market.
Page Rank, or PR, is a ranking system Google devised to show how much weight or authority a particular site has. No one can say the exact methodology Google uses to assign Page Rank, however all SEO experts unanimously agree that it largely has to do with the amount of incoming links a site has. In addition, the site age, how long it’s been around, and visitor activity on the site are important markers.

What this means for you is that you want as many high PR sites linking to your site as possible without the use of reciprocal linking, this is know as one way linking. The reason this is so desirable  is because Google gives these sites a lot of value,  the links are perceived as “recommendations” or “votes” by peer sites in similar niches.

We know it all sounds a tad complicated, but think about it this way:
Google, Yahoo and MSN Live analyze your website the way scholars judge academic papers. The more journals and other reputable papers cite your research and quote you, the more authoritative or "expert" you are perceived to be.

Negotiation of inbound links on your behalf is one of the services we provide, concentrating on links from sites related to your market whose reputation is respected and thematically relates to the niche site you're trying to build up.

We also make sure these links deep-link into your website as an additional process, meaning that they link to various pages in your website, rather than just to your homepage as many mistakenly do. By having links to the internal portion of your site it conveys a sign that you're highly authoritative.

3. Prospect Behavior

Google knows everything that happens on the web, Other Search Engines like Yahoo! and MSN catching up very quickly. If a visitor clicks from a search engine to your site, and immediately leaves, Google will know. The will know that they didn't find what they were looking for.

If too many people behave this way, Google will drop you from their rankings because they assume you're not relevant or offering value for that particular keyword phrase. This is why site design, compelling content, and conversion analysis are critical to the success of your site.

We offer Multivariable Conversion Analysis and Optimization services in addition to SEO to help you address this particular key issue. Please see our Traffic Conversion Primer to learn more about conversion testing and strategies.

 

4. Cheating

Google wants to know that a your site is being run by a human. Automated SEO like software, or any techniques that add hundreds of pages to your site within a short period, or create content automatically that is not human friendly and doesn’t read well, are clearly dead giveaways that you're doing something the Search Engines doesn't like.

Not only does this get you knocked off the top 10 rankings, Google and other search engines will ban your site from ever showing up in any results. Even when someone searches your exact domain name it will not show up on the index. This is why any illegal or unethical techniques will waste your time and kill your business.

We can hand craft every single piece of content on your website and upload those pages consistently over a contracted engagement. Our Article development services require at least a 4 month commitment.

TAKE ACTION: Contact Us NOW for a Free SEO Consultation